Expert: Devyn Detweiler
Company: The Marketing Squad
Phone: (502) 618-4122
Website: https://www.themarketingsquad.com
Published on July 24th, 2026
| Most of us are doing some form of marketing. Does it ever feel like you can’t cut through all the noise? Try a quick experiment: Ask five people on your team to describe what your company does. If you get five different answers, you’re in good company. It happens in nearly every organization. It’s nobody’s fault. Everyone sees the business from their own corner. However, the way your team talks about the company is how your customers come to understand it. Clarity cuts through the noise. Confusion gets lost in it. Your brand is more than a logo and a color palette. It’s what you’re known for. And what you’re known for above all is the problem you solve. It’s how your customer flies you away in their mental rolodex. A Simple Tool Every Business Can Use: It’s a tool most businesses skip: a Brand Messaging Guide. A short, written source of truth for what you do, who you serve, and why it matters. The payoff reaches beyond clarity in marketing. Sales conversations sharpen. New hires get up to speed faster. Decisions get easier when everyone shares the same company language. Here’s How to Get Started: – First: Gather your leadership team in one room and answer: What problem do we solve for our customer? Who do we solve it for? Why us? – Second: Really wrestle with it. No easy answers, no borrowed buzzwords. Fight for the right words. Then write them down. – Third: Use this language everywhere. Commit to it. The words that matter most can’t be outsourced or AI generated. They come from the people who know the business best. That kind of clarity is exactly what wins in the marketplace. Added bonus: the next time someone at the J-Town Chamber event asks, “What do you do?” you’ll know just what to say! |
