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Better Photos = Better Rankings

Expert: Preston Harp
Company: One Thing Marketing
Phone: (502) 305-8452
Website: One Thing Marketing
Published on August 8th, 2025

Google’s AI can now recognize faces, objects, and even what’s happening in a photo—like someone fixing a sink or installing a unit. That means the images on your Google Business Profile (GBP) play a big role in how well you show up in local search results.

The more real, consistent images you share, the more trustworthy and relevant your business looks online.

Here are some smart photo tips you can do yourself:

  • Show your team in action: Post photos of real jobs, especially with branded shirts or gear.
  • Capture before-and-after shots: These clearly show the quality of your work.
  • Include your vehicles: Trucks with your logo help Google (and customers) know you’re local.
  • Add storefront photos: Help people recognize your business when they arrive.
  • Share community or team moments: These humanize your brand and build connection.
  • Encourage happy customers to upload photos in their reviews.

Want to see how your business is showing up across your service area?

Use tools such as GeoGrid tool at onethingmarketing.net/geogrid.

A few strong images can go a long way—especially when Google is looking at more than just text.

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